To swede or not to swede


Let’s start this post at the very beginning…

…with the real deal – so to speak – with Be Kind Rewind!

Directed by Michel Gondry and starring Jack Black and Mos Def, it’s a film about two guys living in a poor neighbourhood looking after a video store. Without going into too much detail, Jack Black manages to become magnetised and wipes all the video tapes. So to remedy that they decide to make their own versions of the films. It looks fun and is entertaining to watch the process whilst also saying to us at home, “You can do this too!”

It has set the challenge for anyone with an ounce of creativity in their nuggens to make the greatest swede, with the Be Kind Rewind Competition. Some of the entrants will be on here in the future but sometimes it’s fun to show the rubbish ones too, don’t you think? Don’t worry – I’ll give you a heads up.

Sweding is copying your favourite movie into 2 minutes or so of all the best bits. You condense it down by cutting out all the rubbish and leaving the key stuff for pure entertainment.

So to start off this blog of the good, the bad and the ugly….here is one of the master’s – Michael Gondry’s edition of the hit movie.


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